Guinness - 250th Anniversary
These topographical images were all created and built in perspective to camera within a purely CGi environment. With some of the images containing more than 15,000 glasses, being able to control the lighting and detail was critical to capturing the desired results. Natural skin textures and many different sculpted hand poses all gave the final images their realism that the client was looking for. Being a global campaign we were able to tailor each image to its local target market, varying the skin tones and using either pint glasses or goblet glasses, and in some cases creating duplicate artworks to cover all markets. Having to fit many varying media sizes from press ad's to large format posters, high resolution and attention to even the smallest of details was of the upmost importance.