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I distinctly remember it was one of those really cold New York November mornings, when we first set up at Splash studios in preparation for the forthcoming Puma shoot.
The crew had already been out previously shooting the back drop locations that would be used as projections. The room set had been built, make-up artist were in place the grips had their lighting rigs set up and the coffee was on.
I had extended my stay in New York to be present at the shoot, which was an unusual one for us at Act2-Um. We are often called upon to attend shoots and retouch live with photographers and Creative's in the studios, but this time we were also participating in feeding live information via projectors onto the set to produce the images which in turn would then be shot again by Nadav and retouched by us a second time.
First the models were shot wearing the garments. These garments were then cut out and retouched by Stuart Callow live at the studio to be used later on.
Luckly by now, after a few warm cups of coffee, the hum of electronic equipment added to the hustle and bustle of the busy studio the room had warmed to a comfortable temperature for the models to now strip down to their underwear, and have the retouched Garments projected onto their naked body's which in turn was then re-shot.
After all the models had been shot and a time had been spent playing around with various exposures/colors we then had the tweaked layouts as to the art directors direction and left the set armed with all the relevant assets to produce in post production the final ad's.

Glen Ash

Agency: Droga5  
Creative Chairman: David Droga  
Ex. Creative Dir: Duncan Marshall  
Art director: January Vernon
Copy writer: Scott Ginsberg
Photographer: Nadav Kander 

Sutton Eagles F.C. was initially set up in early 2004 as a pilot scheme.
It proved to be a great success, and is now run by the parents, with coaching provided by Soccer Nation coaches.
The scheme sets out to provide special needs children with an opportunity to further improve their social and physical skills, and in doing so improve their confidence and self-esteem.

The various SN’s covered by the club include Autistic Spectrum Disorder (including Asperger’s Syndrome), learning, physical and sensory impairments (including language and hearing impairments and cerebral palsy), ADHD and various medical conditions.

Glen Ash