In June in partnership with our moving image arm, Gramercy Park Studios, Act Two underwent an exciting project for the car manufacturer Infiniti. Infiniti are launching a new range of cars ready to be rolled out in December 2015 and as some of the models weren’t in production yet, the brief was to supply visual stimuli holding a story of the aesthetic and luxury heritage of their brand.
The work was then presented at the Goodwood Festival of Speed. The festival is an annual hill climb featuring historic motor racing vehicles held in the grounds of Goodwood House in Sussex, England. The festival attracts around 100,000 people on each of the three days it is held. This makes for a fantastic location for exposure of the project.
Ourselves and Gramercy Park are both very happy with the outcome of the visuals. I’m still holding out for one of their cars as a thank you though.